Proof inventory
We have no client results to show you yet.
Firemoth opened in 2026. There are no case studies on this page because there are no clients yet, and a page of invented ones would be indistinguishable from every agency site that hides its zeros. Here is everything we can actually stand behind, and everything we cannot.
What we can prove today
- This site's own measured performance, which you can verify in your own browser right now.
- A published price list, which none of the five established Indiana agencies we reviewed before building this site offers. One of them refuses on the page, in so many words.
- A measurement system installed before launch, so the numbers exist to publish later.
What we cannot
- Client case studies with revenue figures. We have no clients yet.
- A Google review count. We have none, and we will not be buying any.
- Awards, press mentions, or media logos. Borrowing those is the oldest tell in the business.
This list is the shortest it will ever be. It is also the reason the The Founding Ten exists.
The one number that is ours
You cannot sell websites from a bad website.
A fast, clean site is table stakes rather than an advantage, but it is the one thing we can hand you a figure for today instead of a promise.
- Load time
measuring
This page, on your device
Navigation Timing API
- Verifiability
4s
To check it yourself
Devtools, Network tab
- HTML, compressed
- 13 KB
- Stylesheet, compressed
- 13 KB
- Requests to third-party domains
- 0
- Analytics or tracking scripts running on you
- 0
- Cookie banner
- None to dismiss
- Font families loaded
- 1, self-hosted
Measured in your browser, on your connection, right now. Refresh it on cell data and it will still be honest, which is more than a Lighthouse screenshot in a case study can say.
Signal · March
Ridgeline Roofing
39
Tracked calls
19
Forms
$61
Cost per lead
- /roof-replacement-carmel
- 14
- /storm-damage-fishers
- 11
- / (homepage)
- 9
- /gutters-noblesville
- 5
Illustration of the format. Not a client; we do not have one yet.
This is the report format, not a client’s numbers. When there are real ones, they will appear here with the client named and the before-figure next to the after-figure, because a testimonial without a number attached is the failure pattern, not a stopgap.
How this page fills up
The evidence is a delivery process, not a marketing decision.
Every build is instrumented before launch, so the numbers exist whether or not anybody ever asks for them. That is the whole mechanism.
01
Baseline the old site
30 days of call tracking and form attribution on whatever exists today. If there is no measurement, there is no baseline, and no honest claim to make later.
02
Instrument the new one
Tracked line and per-page form attribution live before launch day. Every build, without exception.
03
Publish at 90 days
Leads before, leads after, cost per lead. Named client, real figures, or it does not go on the page.
04
Publish the misses too
If a build underperforms the site it replaced, that goes here as well. A results page with no failures on it has been curated, and everybody knows it.
Google reviews
We have none, and we are not going to buy any.
Review count is a ranking factor and the single biggest trust signal in the trades. Ours will be asked for at three moments: launch, 30 days, and the first measurable win. The target is 50 in year one. Until then this box says zero, because the alternative is a badge that says “5.0” over a sample of two.
Five ways in
How can we help?
Four of these five need nothing from you but a browser. That is on purpose. Most visits are research, not readiness.