Free, ungated, no email
Two tools. Both useful if you never contact us.
A lead magnet that demands an email in exchange for a PDF is a form with extra steps. These run in your browser, transmit nothing, and are worth the four minutes whether or not you ever want a website.
The Firemoth Score
A 24-point scored audit of your current site, run in your browser.
24 weighted checks worth 100 points across getting called, getting found, getting believed, getting measured and getting loaded. Every failed check returns the reason and the fix, written so you can hand it to any developer, or do it yourself.
Lead math calculator
Estimate the additional leads needed to cover your selected investment.
Use job revenue, the percentage retained after direct costs, and your close rate. Select a build and ongoing services, then account for additional costs. The result estimates the outcome required; it does not forecast demand or promise profit.
A practical standard
Judge the site the way a customer does.
A clear offer, specific proof, and an obvious next step matter more than a crowded resource library.
When comparing Indianapolis home-service websites, use the same questions the Firemoth Score asks: Is the offer clear? Is the proof specific? Is the next step obvious on a phone? You can apply that 100-point framework to your own website now.
Tell Chris what your website needs.
Send your website and a few details about the business. Chris replies within one business day. The first step is a written recommendation.