Websites that book jobs for Indianapolis contractors.
Clear service pages, an easy next step, and a record of where inquiries came from. Built directly by Chris, with fixed scope and published prices.
The free Score runs in your browser. No email needed.
Builds from $3,375 through the Founding Client program. Standard starting price: $4,500.
See a complete contractor example
Explore the work before the proposal.
Follow a homeowner from a roofing question to an explained estimate and a simulated inquiry. Every business, price, and interaction in this example is fictional.
Explore Ridgeline Roofing.
Choose repair or replacement, check the fictional service area, change an estimate, and explore scripted answers. The journey ends with a sample summary.
- Service pages connected to a clear next step
- An editable estimate with explained fictional assumptions
- Night Line: Answers with a simulated handoff
Fictional demonstration. It does not represent client work or client performance.
Choose the scope your business needs.
Three fixed-price builds. Compare the full scope, included care, and first-year cost assumptions before contacting Chris.
Porch Light
The five-page starter
Founding Client price
Standard after the first ten: $4,500
2 weeks · 50% deposit · balance at launch
One trade, one location, and either no site yet or one built years ago that no longer matches the business.
- 5 pages: Home, Services, About, Reviews, Contact
- Built phone-first: tap-to-call in the thumb zone on every screen
- Call tracking number and form attribution, wired on day one
Signal is optional from launch. $500/month if selected. Separate provider costs are confirmed in the scope.
Flood Light
The full lead engine
Founding Client price
Standard after the first ten: $8,500
5 weeks · 50% deposit · balance at launch
An established company where the phone already rings, just not often enough to grow on.
- Everything in Porch Light
- Up to 15 pages: one dedicated page for every service you sell
- 5 service-plus-city landing pages (Carmel roof replacement, Fishers AC repair)
3 months of full Signal included. $500/month if you choose to continue. Separate provider costs are confirmed in the scope.
Beacon
Multi-location or multi-trade
Founding Client price
Standard after the first ten: $15,000
8 weeks · 50% deposit · balance at launch
Two or more locations, or one company selling four or more trades under one roof.
- Everything in Flood Light
- Up to 40 pages across locations or trades
- 20 service-plus-city landing pages, each written properly, on a structure your team can add to later
6 months of full Signal included. $500/month if you choose to continue. Separate provider costs are confirmed in the scope.
Every build includes contractor-specific copy, a clear service path, call tracking and form attribution, client-owned accounts, a week of launch fixes and the 90-Day Optimization Commitment. The page count and additional features are listed by package. Monthly reporting is part of Signal.
Founding Clients receive 25% off the build in exchange for written permission to publish agreed performance figures. Same scope and protections.
Client protections
Going first does not mean taking all the risk.
Fixed scope and fixed price
Scope and price are agreed in writing before production begins. Firemoth does not raise the project price because the work took longer than expected.
Two-stage payment
Half reserves the project. The remaining half is due at launch.
Client ownership
You own the domain, hosting account, code, analytics, and tracking assets associated with the project.
Written approvals
Requirements, feedback, revisions, approvals, and deadlines remain documented throughout the build.
90 days of optimization
Tracking checked at launch, written reviews at days 30, 60 and 90, and two agreed rounds of improvements to existing project pages within 90 days.
No long-term lock-in
Paid Signal is optional and starts only with your agreement. Cancel renewals without a notice period or exit fee; service ends at the end of the paid-through period.
Work directly with Chris.
The person reviewing your website is the person responsible for the build. Requirements, feedback, and approvals stay in writing.
Meet ChrisKnow what happens next.
Before a deposit is requested, receive a short written assessment: the main problems, preliminary recommended scope, and why the package fits.
Tell Chris what your website needs.
Send your website and a few details about the business. Chris replies within one business day. The first step is a written recommendation.