The Firemoth Score
Score your website in about four minutes.
24 questions across five categories, weighted by what actually moves booked jobs for a contractor. Every failed check comes back with the reason and the fix, written so you can hand it to whoever you like, including nobody.
No site to score? Nothing wrong with that. It just means the audit is not your tool. Run the lead math instead, or go straight to what a first build costs.
- Checks
24
Weighted checks
- Categories
5
Categories
- Data collected
0
Fields we collect
Nothing leaves the browser
0 of 24 answered
…
Getting called
Whether a ready-to-book homeowner can actually reach you in one move.
Is your phone number visible without scrolling, on a phone?
Worth 6 points
Is that number a tap-to-call link, not just text?
Worth 5 points
Does your contact form ask for five fields or fewer?
Worth 4 points
Can somebody with an emergency tell in two seconds that you handle emergencies?
Worth 5 points
Is your service area stated in plain words on the homepage?
Worth 4 points
Does your main button say something more specific than Contact Us or Get a Quote?
Worth 4 points
Getting found
Whether you show up for the searches that turn into paid work.
Is your Google Business Profile claimed, complete, and matching your site exactly?
Worth 6 points
Does every service you sell have its own page?
Worth 5 points
Do you have a real page for at least three towns you serve?
Worth 4 points
Does each page have its own title, with the trade and the town in it?
Worth 3 points
Do you have more than twenty-five Google reviews?
Worth 3 points
Have you published anything new in the last twelve months?
Worth 3 points
Getting believed
Whether a stranger has any reason to pick you over the other three tabs open.
Are the photos of your actual crews and actual jobs?
Worth 5 points
Are your Google reviews shown on the site itself, pulled live?
Worth 4 points
Does any testimonial or case study on your site have a number in it?
Worth 4 points
Are your license number, insurance and any manufacturer certifications shown?
Worth 4 points
Is there a photo of the owner or the team, with names?
Worth 3 points
Getting measured
Whether you can tell which half of your marketing is working.
Do you use a tracked phone number so you know which calls came from the website?
Worth 6 points
Do you know which page a form submission came from?
Worth 4 points
Is analytics installed and has somebody looked at it in the last three months?
Worth 3 points
Do you know your cost per booked job, by channel?
Worth 3 points
Getting loaded
Whether the site works on the device it is actually opened on.
Does your homepage finish loading in under three seconds on a phone on cell data?
Worth 5 points
Is the site genuinely usable on a phone, not just technically responsive?
Worth 4 points
Does the site load over https with no browser warning?
Worth 3 points
Five ways in
How can we help?
Four of these five need nothing from you but a browser. That is on purpose. Most visits are research, not readiness.