Storm crews knock on the door the morning after the hail. Your website has to answer first.
Websites for Indianapolis roofers, built phone-first and instrumented before launch. Published prices from $4,500, and a 90-day lead guarantee that is only enforceable because the measurement goes in first.
24/7 · Carmel, IN
Storm damage? We inspect the same day.
41 roofs · 6 counties · 2026 season
Insurance claims handled start to finish
What we already know about roofing
Three things that shape the build.
An agency serving dentists and e-commerce and law firms has to learn these on your money. We would rather have them written down before the kickoff.
01
Out-of-state storm chasers flood the metro within 48 hours of a hail event
02
Insurance-claim homeowners research at 10pm and call at 8am
03
Every competitor site in the county uses the same stock photo of a shingle
Your arithmetic, not ours
What a lead is worth to a roofing company.
Pre-filled with typical figures for this trade. Every one of them is an input you should change. They are a starting point, never a claim about what you will get.
Your numbers
Pre-filled with a typical roofing shop. Change every one of them.
Which build
What one lead is worth to you
$3,600
$12,000 average job × 30% close rate. This is the number that decides whether any of the rest of it is worth doing.
- Website leads per month, today
- 12
- Jobs that becomes
- 3.6
- Revenue from the website, monthly
- $43,200
Break-even on Flood Light
$8,500 build plus Signal at $500 for the rest of year one is $13,000 in year one. To pay for itself, it has to produce:
- Extra leads, over the year
- 4
- Extra leads, per month
- 0.3
- Which is an uplift of
- 3%
Under 40% uplift is the range a rebuild has historically cleared without heroics. That is a judgement about the work, not a promise about your outcome. We have no client results to promise from yet, and we say so on the results page.
$4,500
2 weeks
- 5 pages: Home, Services, About, Reviews, Contact
- Built phone-first: tap-to-call in the thumb zone on every screen
- Call tracking number and form attribution, wired on day one
- Google Business Profile claimed, filled out, and connected
$8,500
5 weeks
- Everything in Porch Light
- Up to 15 pages: one dedicated page for every service you sell
- 5 service-plus-city landing pages (Carmel roof replacement, Fishers AC repair)
- Online booking or instant-quote form, delivered to your inbox and your phone
$15,000
8 weeks
- Everything in Flood Light
- Up to 40 pages across locations or trades
- 20 service-plus-city landing pages, from a template your team can extend
- Custom quote calculator on your own site, so visitors self-qualify before they call
Service plus town
Where roofers in the metro get found.
One genuine page per town, with local detail on it. Thin duplicates with the town swapped out get filtered by Google, so these are real pages or they are nothing.
Other trades
Not what you do?
Five ways in
How can we help?
Four of these five need nothing from you but a browser. That is on purpose. Most visits are research, not readiness.