Nobody comparison-shops a plumber with water on the floor.

Websites for Indianapolis plumbers, built for phones with call and form tracking installed before launch. Founding Client prices start at $2,250; the standard starting price after the first three is $4,500. Every build includes the The 90-Day Optimization Commitment.

Email Chris about your build Score your current site

Emergency plumbing
Water heaters
Drain cleaning
Repiping
Sewer line

Explore Ridgeline Roofing.

Choose repair or replacement, check the fictional service area, change an estimate, and explore scripted answers. The journey ends with a sample summary.

Service pages connected to a clear next step
An editable estimate with explained fictional assumptions
Night Line: Answers with a simulated handoff

Inspect the contractor demo

Fictional demonstration. It does not represent client work or client performance.

What we already know about plumbing

Three things that shape the build.

Service priorities, customer questions and the way you take inquiries shape the written scope before the build begins.

01
A pure speed play: load time is literally the sales pitch
02
These searches happen on a phone held in one wet hand
03
The big-ticket work hides behind $89 drain calls and never gets a page

Work out the outcome your investment would need.

Choose the type of work you want to model, then enter your revenue, direct job costs and close rate. The result estimates a required outcome, not future demand.

Model your investment

Use your own plumbing figures. Everything stays in your browser. No email or customer information is needed.

View your scenario

Your job economics

Job type or mix

Use revenue, retained percentage and close rate for the same kind of work. For a mix, use your own combined averages; changing the label does not assume different numbers.

Average job revenue ($)

The amount the customer pays for a completed job.

Revenue retained after direct job costs (%)

After equipment, materials, direct labor and other direct job costs. If $1,000 of job revenue leaves $300, enter 30. For mixed jobs, divide the total left by total revenue; do not average individual percentages. This still has to cover overhead and taxes.

Leads that become paid jobs (%)

For this job type or mix: 45 jobs from 100 leads means 45%.

The selected investment

One build plus the first 12 months after launch. Select each service you want to include.

Build package

Build price to model

Founding Client pricing applies to the first three paid engagements in exchange for agreed written permission to publish performance figures. Add-ons and ongoing services keep their published prices.

Signal after the included period

Select a build to see its included Signal period. Signal includes hosting, maintenance, tracking upkeep, reporting and monthly content. Choosing here only changes the estimate; it does not subscribe you.

Optional build add-ons

Five more service-plus-city pages$1,200Instant quote calculator$1,500Include Night Line: Answers$350.00 setup + $49.00/month. Requires Signal during every selected month.

Additional costs: review before calculating

Enter only costs outside the build and selected services. Do not add hosting or tracking already covered by Signal, or the same fee in two fields. Use 0 only when you know a cost does not apply. Leave unquoted costs blank.

Domain, setup and other one-time costs ($)

First-year domain renewals, yearly software bills and separately quoted setup work. Exclude setup already in your selected add-ons. No provider prices are assumed.

Other provider costs outside Signal ($/month)

For separately paid software or other extras throughout the year. Enter the annual total divided by 12 if spending varies.

Advertising spend ($/month)

Paid to the ad platform. Use an annual total divided by 12 for a seasonal budget.

Ad management ($/month)

Separate management fees. Firemoth has not quoted a fee through this tool.

I have checked these additional costs for this scenario. Every 0 is intentional, no required selected cost is unquoted, and included charges have not been entered twice.

If any required cost is still unknown, keep it blank and ask Chris for an itemized written scope. The result will stay incomplete.

View your scenario

Your scenario

Contribution is the money left after direct job costs, before other overhead and taxes. It is not overall business profit.

Expected contribution per lead

Enter your job figures

Average job revenue × percentage retained × close rate. Calculations keep full precision; money is displayed to two decimals.

Estimated additional leads needed to cover the selected investment

Choose the job type or mix you are modeling.

Cost scenario incomplete. A complete investment total and lead requirement appear after your selections and additional costs are confirmed.

This estimates the outcome required to cover the selected investment. It does not forecast demand, account for when customers pay, or promise results.

Ask Chris for a written scope Review ongoing costs and handoff

Porch Light
Founding Client price
$2,250
Standard after the first three: $4,500
2 weeks
Signal is optional from launch. Optional continuation: $500/month. Review the first-year scenario and additional costs in the full scope.
- 5 pages: Home, Services, About, Reviews, Contact
- Built phone-first: tap-to-call in the thumb zone on every screen
- Call tracking number and form attribution, wired on day one
- Google Business Profile claimed, filled out, and connected
Full scope
Flood Light
Founding Client price
$4,500
Standard after the first three: $8,500
5 weeks
3 months of full Signal included. Optional continuation: $500/month. Review the first-year scenario and additional costs in the full scope.
- Everything in Porch Light
- Up to 15 pages: one dedicated page for every service you sell
- 5 service-plus-city landing pages (Carmel roof replacement, Fishers AC repair)
- Online booking or instant-quote form, delivered to your inbox and your phone
Full scope
Beacon
Founding Client price
$8,500
Standard after the first three: $15,000
8 weeks
6 months of full Signal included. Optional continuation: $500/month. Review the first-year scenario and additional costs in the full scope.
- Everything in Flood Light
- Up to 40 pages across locations or trades
- 20 service-plus-city landing pages, each written properly, on a structure your team can add to later
- Custom quote calculator on your own site, so visitors self-qualify before they call
Full scope

Service plus town

Where plumbers in the metro get found.

Service pages explain the work and the areas you actually serve. Each town page needs useful local detail and a clear next step.

Other trades

Not what you do?

Tell Chris what your website needs.

Send your website and a few details about the business. Chris replies within one business day. The first step is a written recommendation.

Email Chris about your build chris@firemothdesigns.com

Still exploring? Score your site without an email.