Free tool

What would your website investment need to cover?

Start with what a completed job leaves after direct costs. Add the website and services you want to model, then estimate the additional leads needed to cover that investment. Use your own figures or load a clearly labeled example.

Model your investment

Use your own business figures. Everything stays in your browser. No email or customer information is needed.

View your scenario

Your job economics

Job type or mix

Use revenue, retained percentage and close rate for the same kind of work. For a mix, use your own combined averages; changing the label does not assume different numbers.

Average job revenue ($)

The amount the customer pays for a completed job.

Revenue retained after direct job costs (%)

After equipment, materials, direct labor and other direct job costs. If $1,000 of job revenue leaves $300, enter 30. For mixed jobs, divide the total left by total revenue; do not average individual percentages. This still has to cover overhead and taxes.

Leads that become paid jobs (%)

For this job type or mix: 45 jobs from 100 leads means 45%.

The selected investment

One build plus the first 12 months after launch. Select each service you want to include.

Build package

Build price to model

Founding Client pricing applies to the first three paid engagements in exchange for agreed written permission to publish performance figures. Add-ons and ongoing services keep their published prices.

Signal after the included period

Select a build to see its included Signal period. Signal includes hosting, maintenance, tracking upkeep, reporting and monthly content. Choosing here only changes the estimate; it does not subscribe you.

Optional build add-ons

Five more service-plus-city pages$1,200Instant quote calculator$1,500Include Night Line: Answers$350.00 setup + $49.00/month. Requires Signal during every selected month.

Additional costs: review before calculating

Enter only costs outside the build and selected services. Do not add hosting or tracking already covered by Signal, or the same fee in two fields. Use 0 only when you know a cost does not apply. Leave unquoted costs blank.

Domain, setup and other one-time costs ($)

First-year domain renewals, yearly software bills and separately quoted setup work. Exclude setup already in your selected add-ons. No provider prices are assumed.

Other provider costs outside Signal ($/month)

For separately paid software or other extras throughout the year. Enter the annual total divided by 12 if spending varies.

Advertising spend ($/month)

Paid to the ad platform. Use an annual total divided by 12 for a seasonal budget.

Ad management ($/month)

Separate management fees. Firemoth has not quoted a fee through this tool.

I have checked these additional costs for this scenario. Every 0 is intentional, no required selected cost is unquoted, and included charges have not been entered twice.

If any required cost is still unknown, keep it blank and ask Chris for an itemized written scope. The result will stay incomplete.

View your scenario

Your scenario

Contribution is the money left after direct job costs, before other overhead and taxes. It is not overall business profit.

Expected contribution per lead

Enter your job figures

Average job revenue × percentage retained × close rate. Calculations keep full precision; money is displayed to two decimals.

Estimated additional leads needed to cover the selected investment

Choose the job type or mix you are modeling.

Cost scenario incomplete. A complete investment total and lead requirement appear after your selections and additional costs are confirmed.

This estimates the outcome required to cover the selected investment. It does not forecast demand, account for when customers pay, or promise results.

Ask Chris for a written scope Review ongoing costs and handoff

A required outcome, based on your assumptions

The calculation uses average job revenue, the percentage retained after direct job costs, and the share of leads that become paid jobs. That contribution still has to cover other overhead and taxes. Your selected investment includes the build, selected services, and additional costs you confirm for the first year. An unknown cost keeps the estimate incomplete. The result does not predict demand or promise business profit.

Tell Chris what your website needs.

Send your website and a few details about the business. Chris replies within one business day. The first step is a written recommendation.

Email Chris about your build chris@firemothdesigns.com

Still exploring? Score your site without an email.