Free tool
What is one lead actually worth to you?
Most contractors know their revenue and know their ad spend, and have never divided one by the other. This does it in about a minute, and then tells you what a build would have to produce to pay for itself.
Your numbers
Pre-filled with a typical roofing shop. Change every one of them.
Which build
What one lead is worth to you
$3,600
$12,000 average job × 30% close rate. This is the number that decides whether any of the rest of it is worth doing.
- Website leads per month, today
- 12
- Jobs that becomes
- 3.6
- Revenue from the website, monthly
- $43,200
Break-even on Flood Light
$8,500 build plus Signal at $500 for the rest of year one is $13,000 in year one. To pay for itself, it has to produce:
- Extra leads, over the year
- 4
- Extra leads, per month
- 0.3
- Which is an uplift of
- 3%
Under 40% uplift is the range a rebuild has historically cleared without heroics. That is a judgement about the work, not a promise about your outcome. We have no client results to promise from yet, and we say so on the results page.
Why this is a break-even and not a projection
An agency with no case studies telling you what its work will produce is guessing, and a guess dressed as a forecast is exactly what the sceptical half of this market has learned to discount. A break-even is different: it is arithmetic on numbers you supplied, and it answers a question we can answer honestly on day one: how well would this have to work before it was worth doing. If the answer looks unreachable at your ticket size, that is a real finding, and it is cheaper to have it here than after an invoice.
Five ways in
How can we help?
Four of these five need nothing from you but a browser. That is on purpose. Most visits are research, not readiness.