About
A small studio that publishes its prices and its gaps.
Firemoth Designs builds websites for home-service contractors in the Indianapolis metro. It started in 2026, which means the honest version of this page has as much to say about what we have not done as what we have.
Why this site looks like this
Before writing a line of it we tore down nineteen US web and growth agencies: five national leaders, the strongest independents, and five functioning Indiana shops with about eighty-five years of operating history between them. Seven weighted dimensions, one hundred points, the same reader applying the same rubric to every one.
The finding that shaped everything: between the top five and the bottom five, the widest gap by a distance was evidence, at 3.3x. Across all five bottom-tier sites combined there were forty-one client testimonials and zero client outcomes. No percentages, no dollar figures, no before-and-after. Their sites look perfectly acceptable. They prove nothing.
The four highest-leverage moves that came out of it cost nothing but nerve: name who you are for, publish what it costs, prove what you produced, and offer a way in that is not a sales call. Every one of them was available on day one. None of them needed headcount, tenure or a design award. This site does all four, and the fourth one, the audit, is the reason you can get everything useful here without ever speaking to us.
The firm, in figures
- Founded
- 2026
- Market
- Indianapolis metro
- Trades served
- 6
- Builds start at
- $4,500
- Clients so far
- 0
- Google reviews
- 0
- Awards claimed
- 0
Three of those seven are zeros. Publishing them next to the others is the whole argument for taking the rest of the numbers on this site at face value.
One person replies
There is no account manager layer and no junior handoff after the sale. The person who reads your email is the person who builds it.
What we actually believe
Four positions, and the cost of each one.
We sell the outcome, not the deliverable
Every bottom-tier site in the teardown leads with what it makes: Indianapolis Web Design, Digital Marketing & Strategy. The best one in the country leads with turning a website into a 24/7 salesperson. The deliverable is identical; only one of them describes something a contractor wants to buy.
The measurement goes in before the site does
Call tracking and form attribution wired in before launch, every build, whether or not a client asks. It is the difference between having a case study in twelve months and having a folder of screenshots.
Six trades, one metro, and no exceptions worth making
Roofing, HVAC, Plumbing, Electrical, Remodeling, Landscaping and Hardscape, all in the Indianapolis metro. Turning down work outside that is the whole point of the limit. An agency that will take anything has to learn your business on your money.
We will tell you when the answer is not a website
Sometimes the site is fine and nobody answers the phone after four. We would rather say that in week one than take the money and build something that cannot fix it.
Stated plainly
The case against hiring us.
Every agency page has a version of this section that is secretly a brag. This one is not. If any of these is disqualifying for you, it is genuinely better that you find out on this page than three weeks into a proposal.
- Client case studies with revenue figures. We have no clients yet.
- A Google review count. We have none, and we will not be buying any.
- Awards, press mentions, or media logos. Borrowing those is the oldest tell in the business.
- We do not do social media management, video production or brand identity. A three-person shop claiming all of those is telling you it is good at none of them.
The counterweight is The Founding Ten and The 90-Day Lead Guarantee: a reduced rate for going first, and a written commitment that the new site out-performs the one it replaced or we keep working for free.
Five ways in
How can we help?
Four of these five need nothing from you but a browser. That is on purpose. Most visits are research, not readiness.