Skip to content
Firemoth Designs

The build, the ongoing care, and the costs to plan for.

Start with the fixed build price and the amount that begins the project. Ongoing Signal care is optional and shown separately. Send Chris your website and business details for a short written assessment before a deposit.

Jump to the comparisonNot sure which one you need? Score your site first

The Founding Three prices require written permission to publish agreed performance figures. Standard prices apply after the first three paid engagements. The same scope and protections apply to both.

Porch Light

The five-page starter · 2 weeks

Founding Client price

$2,250

Standard after the first three: $4,500

$1,125 to start · $1,125 at launch

One trade, one location, and either no site yet or one built years ago that no longer matches the business.

Included after launch
One week of launch fixes and the 90-day optimization work.No Signal months included. Hosting and tracking need a funded provider from launch; costs are agreed in the scope.
Optional Signal · $500/month
From launch, only with your agreement. No automatic paid continuation.
Full Porch Light scope
  • 5 pages: Home, Services, About, Reviews, Contact
  • Built phone-first: tap-to-call in the thumb zone on every screen
  • Call tracking number and form attribution, wired on day one
  • Google Business Profile claimed, filled out, and connected
  • Core Web Vitals green at launch, verified on a real phone
  • You own the domain, the hosting account, and the code

Not included: Service-plus-city landing pages, Online booking, Review automation.

Ask Chris about Porch Light

Flood Light

The full lead engine · 5 weeks

Founding Client price

$4,500

Standard after the first three: $8,500

$2,250 to start · $2,250 at launch

An established company where the phone already rings, just not often enough to grow on.

Included after launch
One week of launch fixes and the 90-day optimization work.Full Signal service for 3 months after launch, including hosting, tracking upkeep, small edits, reporting and monthly content.
Optional Signal · $500/month
After the included 3 months, only with your agreement. No automatic paid continuation.
Full Flood Light scope
  • Everything in Porch Light
  • Up to 15 pages: one dedicated page for every service you sell
  • 5 service-plus-city landing pages (Carmel roof replacement, Fishers AC repair)
  • Online booking or instant-quote form, delivered to your inbox and your phone
  • Review generation system: the ask, automated, at three trigger points
  • Full Signal service, first 3 months included
  • Photo direction: we tell you exactly which job-site shots to take
Ask Chris about Flood Light

Beacon

Multi-location or multi-trade · 8 weeks

Founding Client price

$8,500

Standard after the first three: $15,000

$4,250 to start · $4,250 at launch

Two or more locations, or one company selling four or more trades under one roof.

Included after launch
One week of launch fixes and the 90-day optimization work.Full Signal service for 6 months after launch, including hosting, tracking upkeep, small edits, reporting and monthly content.
Optional Signal · $500/month
After the included 6 months, only with your agreement. No automatic paid continuation.
Full Beacon scope
  • Everything in Flood Light
  • Up to 40 pages across locations or trades
  • 20 service-plus-city landing pages, each written properly, on a structure your team can add to later
  • Custom quote calculator on your own site, so visitors self-qualify before they call
  • CRM integration: ServiceTitan, Jobber, or Housecall Pro
  • Full Signal service, first 6 months included (replaces Flood Light's 3 months)
  • Quarterly strategy review, in writing alongside Signal while the service is active
Ask Chris about Beacon

What the build pays for

Every build includes contractor-specific copy, a clear service path, call tracking and form attribution, client-owned accounts, a week of launch fixes and the 90-Day Optimization Commitment. The page count and additional features are listed by package. Monthly reporting is part of Signal.

Line by line

What actually differs between them.

Swipe sideways to compare every feature and price.

Firemoth build tiers compared: scope, measurement and terms.
ComparePorch LightThe five-page starter

Founding Client price

$2,250

Standard after the first three: $4,500

Flood LightThe full lead engine

Founding Client price

$4,500

Standard after the first three: $8,500

BeaconMulti-location or multi-trade

Founding Client price

$8,500

Standard after the first three: $15,000

The build
Pages5Up to 15Up to 40
Timeline2 weeks5 weeks8 weeks
Page per serviceNoYesYes
Service + city pagesNo520
Locations or tradesOneOne2+ locations or 4+ trades
Getting called
Tap-to-call in the thumb zoneYesYesYes
Online booking or instant quoteNoYesYes
Quote calculator on your siteAdd-onAdd-onYes
CRM integrationNoNoYes
Getting measured
Call tracking numberYesYesYes
Form attribution by pageYesYesYes
Full Signal service included0 months3 months6 months
Optional Signal after included months$500/month, by agreement$500/month, by agreement$500/month, by agreement
Review generation systemNoYesYes
Terms
Deposit / balance at launch50% / 50%50% / 50%50% / 50%
Post-launch fixes1 week1 week1 week
The 90-Day Optimization CommitmentIncludedIncludedIncluded
You own domain, code, dataYesYesYes
Lock-in after launchNoneNoneNone
Start Porch LightStart Flood LightStart Beacon

Founding Client program

The Founding Three

The first three paid Firemoth engagements receive the introductory build prices shown here in exchange for written permission to publish agreed-upon performance figures. The project scope, ownership terms, and 90-Day Optimization Commitment are otherwise the same as a standard Firemoth engagement.

These engagements help build documented contractor case studies. The measurement plan and the figures that may be published are agreed in writing before the project begins.

Ask about a Founding Client project

The same scope. A lower build price.

Porch Light
Founding Client price: $2,250
Standard after the first three: $4,500
Flood Light
Founding Client price: $4,500
Standard after the first three: $8,500
Beacon
Founding Client price: $8,500
Standard after the first three: $15,000

Signal: the full ongoing service

$500/month

  • Hosting, SSL, backups, and security patching
  • Small edits, as you need them: prices, staff, service areas, seasonal hours
  • Call tracking and form attribution kept live and accurate
  • The Signal report, emailed on the 1st. One page. No dashboard to log into.
  • One new service page or article every month

Optional after the included period, at $500/month with your affirmative agreement. Month-to-month. Cancellation stops renewals; service ends at the end of the paid-through period. No notice period, no exit fee.

Flood Light includes every item above for 3 months after launch; Beacon includes 6 months in total. Porch Light includes no Signal months. Monthly Signal reporting is provided only while the service is active.

Optional additions

Five more service-plus-city pages

$1,200

Another five towns, written properly rather than find-and-replaced. Thin duplicates get filtered by Google, so these are real pages or they are nothing.

Instant quote calculator

$1,500

Visitors price their own job before they call, which does the qualifying for you. Included at Beacon.

Already included in Beacon.

Night Line: Answers

$350 setup, $49/month

A virtual assistant your website visitors can use day or night to ask about your service area, pricing, hours, or anything on your FAQ page. Captures a name and number when someone's ready to be contacted, and drops it in your inbox the same way the form does. Added to Signal.

The 90-Day Optimization Commitment

We verify tracking at launch. Chris reviews the agreed measurements in writing around days 30, 60 and 90 after launch.

After each of the first two reviews, we agree one round of copy, layout, page-speed or on-page local SEO improvements to existing project pages. Both rounds are completed within the 90-day period.

Covered Firemoth labor is included in every build, whether or not you continue Signal. Providers must remain funded. Any hosting, tracking or other provider costs not covered by active Signal are disclosed in the written scope and are not included in this labor commitment.

The commitment ends with the day-90 measurement summary and recommended next actions. It does not promise a lead increase, ranking, revenue or profit.

How inquiries are measured

A qualifying inquiry is a distinct request from a prospective customer for an offered service in the agreed service area. Repeat calls and forms about the same job count once across channels.

Spam, tests and solicitations are excluded. Existing-customer requests and out-of-area requests are reported separately from qualifying inquiries.

Agree the channels, definitions and dates before launch. Compare qualifying inquiries per 30 observed days using the same channels in both periods; show the underlying counts and days alongside that rate. Keep paid and unpaid sources separate. Missing tracking is identified, not counted as zero.

A 30-day baseline is never compared directly with a raw 90-day total. Equal-period rates do not remove seasonality: each review records seasonal conditions and material changes in advertising, service area or availability. Without comparable data, the report states the limitation and makes no claim that the website caused a change.

If you choose a full year of Signal.

These optional managed-care scenarios combine the build with 12 months of Signal after launch. They are not required package prices.

Porch Light

$8,250

Founding Client subtotal

Standard subtotal: $10,500

Includes 12 paid Signal months after the 0 included months.

Flood Light

$9,000

Founding Client subtotal

Standard subtotal: $13,000

Includes 9 paid Signal months after the 3 included months.

Beacon

$11,500

Founding Client subtotal

Standard subtotal: $18,000

Includes 6 paid Signal months after the 6 included months.

These subtotals exclude add-ons, domain renewals, separately required software, advertising, and provider costs outside active Signal.

Review additional costs and responsibilities

Costs beyond the package subtotal

The first-year figures above are scenarios, not a complete quote. They contain only the build and the selected year of Signal. Before a deposit, the preliminary assessment identifies likely additional services; their costs are recorded in the final written scope before production.

Hosting and tracking
Covered while full Signal is active. Without Signal, provider charges and operating responsibility must be agreed and funded separately. Those charges are not quoted here.
Domain and selected software
Domain renewals and any separately required booking, CRM, review or other software subscriptions depend on the provider and project. No assumed third-party price is included in these subtotals.
Advertising and management
Firemoth does not currently offer Google Ads or Local Services Ads management. Signal does not include an advertising budget.
Optional additions
The priced additions above are excluded from the scenarios. Night Line requires active Signal and adds its setup and monthly charges. A cost already covered by the selected package or active Signal is never counted again.
Model your selected costs

When Signal ends

Cancellation stops renewals. Service ends at the end of the paid-through period, with no notice period or exit fee. If you do not agree to paid continuation, Signal ends when the included period ends.

  • You keep: your domain, site code, hosting and analytics accounts, tracking assets and owned data.
  • Firemoth stops: Signal hosting management, backups, security patching, small edits, tracking upkeep, monthly reports and monthly content.
  • You or your next provider take over: funding hosting and tracking providers, renewing the domain and software, backups, security, maintenance and measurement checks.
  • The included one-hour handoff covers: the account inventory, available backups and historical-data exports, access changes and the responsibilities being transferred. Provider availability and any number-transfer requirements are checked for that account.

Ownership alone does not keep a service running: the accounts need funding and an operator. Provider transfer costs and historical-data availability are confirmed in the handoff plan. The included 90-day optimization labor continues independently of your choice about Signal, with the necessary providers kept active.

The terms

The terms, ready to review before your written scope.

Half up front, half at launch

50% to book the slot and start week one. The balance on the day it goes live, not thirty days after.

The price does not move

Scope is fixed at the end of week one and so is the invoice. If we underestimated, that is our problem. It is the only way a published list means anything.

Two rounds of revision

Included at the design stage. Beyond that we quote, rather than quietly absorbing it and resenting you.

You own all of it

Domain, hosting account, code, analytics, tracking numbers. Registered in your name from day one, not ours.

Objections, answered

What the price list makes people ask.

Firemoth is using its first three paid engagements to build documented contractor case studies. In exchange for written permission to publish agreed-upon performance figures, Founding Clients receive the introductory build prices shown on the pricing page. They receive the same fixed scope, ownership protections, and 90-Day Optimization Commitment as later clients.

Still not answered? Email Chris at chris@firemothdesigns.com for a thoughtful written response from the person responsible for your build.

Tell Chris what your website needs.

Send your website and a few details about the business. Chris replies within one business day. The first step is a written recommendation.

Email Chris about your buildchris@firemothdesigns.com

Still exploring? Score your site without an email.