Published prices
Every number we charge, on one page.
You already decided what you can spend before you opened this. A price list lets you find out in eight seconds whether we are worth an email, which is worth more to both of us than a discovery call that ends in a number you were never going to accept.
Porch Light
The five-page starter
2 weeks · 50% deposit · fixed scope
Best for. One trade, one location, and either no site yet or one built years ago that no longer matches the business.
- 5 pages: Home, Services, About, Reviews, Contact
- Built phone-first: tap-to-call in the thumb zone on every screen
- Call tracking number and form attribution, wired on day one
- Google Business Profile claimed, filled out, and connected
- Core Web Vitals green at launch, verified on a real phone
- You own the domain, the hosting account, and the code
- Service-plus-city landing pages
- Online booking
- Review automation
Flood Light
The full lead engine
5 weeks · 50% deposit · fixed scope
Best for. An established company where the phone already rings, just not often enough to grow on.
- Everything in Porch Light
- Up to 15 pages: one dedicated page for every service you sell
- 5 service-plus-city landing pages (Carmel roof replacement, Fishers AC repair)
- Online booking or instant-quote form, delivered to your inbox and your phone
- Review generation system: the ask, automated, at three trigger points
- Signal reporting, first 3 months included
- Photo direction: we tell you exactly which job-site shots to take
Beacon
Multi-location or multi-trade
8 weeks · 50% deposit · fixed scope
Best for. Two or more locations, or one company selling four or more trades under one roof.
- Everything in Flood Light
- Up to 40 pages across locations or trades
- 20 service-plus-city landing pages, from a template your team can extend
- Custom quote calculator on your own site, so visitors self-qualify before they call
- CRM integration: ServiceTitan, Jobber, or Housecall Pro
- Signal reporting, first 6 months included
- Quarterly strategy review, in writing alongside the Signal report
Why we are not the cheapest
We are not the cheapest website in Indianapolis. You can buy one for $1,500, and plenty of contractors have. What that one will not have is a tracked phone number, a page written for a customer standing in a flooded basement, or a report at the end of the month telling you whether any of it worked.
Line by line
What actually differs between them.
Scroll sideways on a phone rather than tapping through an accordion. A price you have to reveal is a price we are half-hiding again.
| Compare | Porch LightThe five-page starter $4,500 | Flood LightThe full lead engine $8,500 | BeaconMulti-location or multi-trade $15,000 |
|---|---|---|---|
| The build | |||
| Pages | 5 | Up to 15 | Up to 40 |
| Timeline | 2 weeks | 5 weeks | 8 weeks |
| Page per service | No | Yes | Yes |
| Service + city pages | No | 5 | 20 |
| Locations or trades | One | One | Two or more |
| Getting called | |||
| Tap-to-call in the thumb zone | Yes | Yes | Yes |
| Online booking or instant quote | No | Yes | Yes |
| Quote calculator on your site | No | Add-on | Yes |
| CRM integration | No | No | Yes |
| Getting measured | |||
| Call tracking number | Yes | Yes | Yes |
| Form attribution by page | Yes | Yes | Yes |
| Signal reporting included | No | 3 months | 6 months |
| Review generation system | No | Yes | Yes |
| Terms | |||
| Deposit | 50% | 50% | 50% |
| 90-Day Lead Guarantee | Yes | Yes | Yes |
| You own domain, code, data | Yes | Yes | Yes |
| Lock-in after launch | None | None | None |
| Start Porch Light | Start Flood Light | Start Beacon | |
The Founding Ten
A quarter off the build price, in exchange for written permission to publish your numbers: leads before, leads after, cost per lead. Once ten case studies exist, the trade stops being worth making and the offer closes.
Ten is not a scarcity tactic, it is the number of case studies that makes the trade stop being worth making. The counter above is honest: it currently reads ten because there are no clients yet.
- Porch Light
- $4,500 $3,375
- Flood Light
- $8,500 $6,375
- Beacon
- $15,000 $11,250
After launch
Signal
$500/month
- Hosting, SSL, backups, and security patching
- Unlimited small edits: prices, staff, service areas, seasonal hours
- Call tracking and form attribution kept live and accurate
- The Signal report, emailed on the 1st. One page. No dashboard to log into.
- One new service page or article every month
Month-to-month. Cancel any time after the build. No notice period, no exit fee.
Add-ons
Bolt-ons, priced the same way
Five more service-plus-city pages
$1,200
Another five towns, written properly rather than find-and-replaced. Thin duplicates get filtered by Google, so these are real pages or they are nothing.
Instant quote calculator
$1,500
Visitors price their own job before they call, which does the qualifying for you. Included at Beacon.
Already included in Beacon.
The 90-Day Lead Guarantee
More tracked leads than whatever we replaced within 90 days, or we keep working free until there are. If the old site had no measurement, or there is no site at all, we run 30 days of tracking on what exists today and use that as the baseline; otherwise the guarantee is unenforceable and we would both know it.
The terms
Everything a proposal would say, said here instead.
Half up front, half at launch
50% to book the slot and start week one. The balance on the day it goes live, not thirty days after.
The price does not move
Scope is fixed at the end of week one and so is the invoice. If we underestimated, that is our problem. It is the only way a published list means anything.
Two rounds of revision
Included at the design stage. Beyond that we quote, rather than quietly absorbing it and resenting you.
You own all of it
Domain, hosting account, code, analytics, tracking numbers. Registered in your name from day one, not ours.
Objections, answered
What the price list makes people ask.
Because being first is worth something, and we price it that way. The Founding Ten get the full build at a reduced rate, and in exchange we get permission to publish their numbers: leads before, leads after, cost per lead, all of it. You are buying the same process at a discount. We are buying the evidence we do not have yet. That trade stops being available the moment we have ten case studies.
Still not answered? Email chris@firemothdesigns.com and ask. It is read by the person who builds, not a queue.
Five ways in
How can we help?
Four of these five need nothing from you but a browser. That is on purpose. Most visits are research, not readiness.