Where I work
By Chris, who builds every Firemoth site.
I build websites for home-service contractors in fourteen towns across seven counties around Indianapolis. I work in writing, by email, so distance is never the issue. The reason this list exists is different: these are the towns I have actually studied. For each one I looked at the housing, read the local rules where I could, and reviewed who shows up on page one for roofers, HVAC companies, plumbers, electricians, remodelers, and landscapers.
Eight of them have a full page of their own. The other six are covered below.
Start with the age of the houses
If you want to know what homeowners in a town hire for, look at when the houses were built. A 1964 house needs different work than a 2007 house, and the owner asks different questions.
| Town | County | Median year built | Median sale price | Full page |
|---|---|---|---|---|
| Indianapolis | Marion | 1964 | $260,000 | Indianapolis |
| Lebanon | Boone | 1973 | $305,000 | Lebanon |
| Franklin | Johnson | 1993 | $329,900 | |
| Plainfield | Hendricks | 1993 | $361,800 | Plainfield |
| Greenwood | Johnson | 1994 | $345,000 | Greenwood |
| Carmel | Hamilton | 1995 | $600,000 | |
| Brownsburg | Hendricks | 1997 | $349,700 | |
| Avon | Hendricks | 1999 | $367,500 | |
| Fishers | Hamilton | 2000 | $420,000 | Fishers |
| Zionsville | Boone | 2000 | $711,000 | Zionsville |
| Noblesville | Hamilton | 2001 | $425,150 | Noblesville |
| Westfield | Hamilton | 2007 | $487,000 | Westfield |
| McCordsville | Hancock | 2021 | $418,495 |
Mooresville is covered below. Reliable housing figures for it were not available when I checked.
Roughly: houses from before 1980 are on their second or third round of everything. Houses from the 1990s are hitting their second roof and second furnace now. Houses from the 2000s are reaching their first. And a town with a median build year of 2021 is mostly first projects: decks, patios, fences, finished basements.
Hamilton County
Fishers, Noblesville and Westfield each have a full page.
Carmel
Carmel is the most expensive large market on this list, with a median sale price of $600,000 and some of the biggest houses: the average single-family home is nearly 3,500 square feet. The median home was built in 1995, which puts a great deal of Carmel at the age where big-ticket replacements come due. When I looked, remodeling results here were almost entirely real design-build firms with very few directories, which is unusual and means the standard is high. Electricians were the opposite. Small local shops with plain websites were ranking, and a heating and cooling company held the top spot for "electrician."
Boone County
Lebanon and Zionsville each have a full page.
Hendricks County
Plainfield has a full page.
Avon
Avon has a name problem. When I searched for Avon, Indiana contractors, a landscaping company from Avon, Ohio showed up on page one, and permit searches pulled in town websites from Ohio and Colorado. If you work in Avon, say "Avon, Indiana," "46123," and "Hendricks County" everywhere. I found no Avon-based heating and cooling company or plumber ranking with its own site, and the one local remodeler appeared only through a Houzz profile and a Facebook page. The town publishes a fence permit application and fence standards, unlike Plainfield next door, where no building permit is needed for a fence.
Brownsburg
Brownsburg has a stronger base of true local contractors than its neighbors. When I looked, a Brownsburg roofer held the top spot for roofing, and local companies ranked for heating and cooling, plumbing, and landscaping. It also showed a risk worth knowing about: one local company's poorly rated Yelp listing ranked above its own website. If you do not give search engines a good page about your business, they will use whatever they can find.
Johnson County
Greenwood has a full page.
Franklin
Franklin is the county seat, with a median build year of 1993 and prices up 8% over the last year. It had the clearest case of businesses being represented online by someone else. A plumber's Facebook page ranked first for plumbers, with a note saying the page was not monitored and to call instead. Chamber of Commerce member listings ranked for a heating and cooling company, a plumber, and an electrician. Those listings are better than nothing, but a Chamber page cannot take a service request, show your work, or tell you where your calls came from.
Hancock County
McCordsville
McCordsville is nearly all new construction, with a median build year of 2021. It also has almost no local contractor presence online. When I looked, every roofing result and every plumbing result was an outside company with a page written for McCordsville. If you are based here, or you work here often, the field is open in a way it is not anywhere else on this list.
Morgan County
Mooresville
Mooresville looked like a separate market from the rest of the metro. Local companies held page one for roofing, heating and cooling, plumbing, and landscaping, and the large north-side firms that appear everywhere else were mostly absent. The gap was remodeling: I did not find a Mooresville remodeler ranking with a website of its own, and one appeared only through Facebook.
Marion County
Indianapolis has a full page.
Every town page
Each of the fourteen towns has its own page for web design and for SEO.
- Avon: web design, SEO
- Brownsburg: web design, SEO
- Carmel: web design, SEO
- Fishers: web design, SEO
- Franklin: web design, SEO
- Greenwood: web design, SEO
- Indianapolis: web design, SEO
- Lebanon: web design, SEO
- McCordsville: web design, SEO
- Mooresville: web design, SEO
- Noblesville: web design, SEO
- Plainfield: web design, SEO
- Westfield: web design, SEO
- Zionsville: web design, SEO
What happens next
If you work in any of these towns, start with the free score to see where your current site stands, or tell me about your business. I reply within one business day, in writing.
Prices are published and fixed, from $2,250 at Founding Client pricing. See the pricing page.