An illustrative contractor engagement showing how an agreed package becomes a page list and handoff. This is not a client contract. It is broader than the six-page demonstration above, which also demonstrates separately priced features.
Fictional demonstration. It does not represent client work or client performance.
Deliverables and page list
Fifteen pages in this fictional scope: ten core pages and five pages addressing specific services and towns. Each service-area page needs distinct, useful content.
- Home
- Roof replacement
- Roof repair
- Storm damage
- Gutters
- About
- Reviews (verified material only)
- Contact
- Questions
- Estimate request
- Carmel roof replacement
- Carmel roof repair
- Fishers roof repair
- Westfield roof replacement
- Noblesville roof repair
Mobile and desktop layouts, written service copy, client-owned call tracking and form attribution, Google Business Profile connection, an estimate-request form, review-request automation, and photo direction. The custom quote calculator and Night Line are separately priced options, not included in this sample cost.
Price, stages, and client responsibilities
Illustrative Founding Client build: $4,500; standard build $8,500. 50% deposit ($2,250.00) starts kickoff; $2,250.00 is due at launch. Founding pricing requires written permission to publish agreed performance figures.
Before deposit: the short written assessment and preliminary scope. At the end of kickoff: the final page list, fixed scope, price, and schedule. Approve copy before design, then approve the design and launch in writing. Two design revision rounds are included; additional revisions are quoted.
Client supplies accurate services and coverage, business details, approved photos and publication rights, account access through the appropriate provider, and timely written feedback. Reviews are used only when real and authorized. Missing material is identified before launch.
Illustrative schedule: 5 weeks, dependent on the agreed access, content, and approvals. Changes to the agreed scope are quoted before work proceeds.
Launch acceptance and ownership
- Confirm the approved page list, working links, mobile layouts, keyboard access, and written launch approval.
- Verify the agreed call/form tracking and delivery in the real client setup before launch. This fictional example sends nothing.
- Hand over the domain registrar, hosting account, source code, analytics, tracking-number account, and content assets in the client’s name.
- Provide a billing and renewal inventory, operating instructions, deployment/backup guidance, and the measurement definitions and dates.
After launch and if Signal ends
One week of launch fixes. Full Signal for 3 months: Hosting, SSL, backups, and security patching; Small edits, as you need them: prices, staff, service areas, seasonal hours; Call tracking and form attribution kept live and accurate; The Signal report, emailed on the 1st. One page. No dashboard to log into.; One new service page or article every month.
Tracking checked at launch, written reviews at days 30, 60 and 90, and two agreed rounds of improvements to existing project pages within 90 days. Covered labor is included whether or not paid Signal continues. Hosting and measurement providers must remain funded.
Paid Signal continues only by agreement at $500/month. Cancellation prevents the next renewal; service ends at the paid-through date. No notice period or exit fee; one hour of handoff is included.
Firemoth’s routine edits, maintenance, monthly reporting, and content work stop when Signal ends. Client-funded hosting and tracking can continue with a responsible operator. Handoff identifies provider access, tracking-number transfer requirements, available historical-data exports, and backup/maintenance responsibilities. Provider fees, transfer eligibility, and retention limits must be confirmed; no automatic number transfer or indefinite data retention is promised.
Before agreement, complete the cost schedule for domain renewals, provider/software subscriptions, advertising, management, and selected extras. Unknown costs are unquoted, not zero. Review the cost and cancellation details.
